In today’s fast-paced media landscape, broadcasters and news organizations face constant pressure to deliver stories across television, digital, and social platforms faster than ever before. Journalists must not only create compelling content, but also navigate complex workflows, manage growing libraries of media, and ensure delivery across multiple outlets simultaneously.

To meet these challenges, IMC Technologies and Octopus Newsroom are proud to announce a new technology partnership designed to transform newsroom efficiency and empower journalists to focus on what matters most: storytelling.

Why this partnership matters

By integrating Incite Media Asset Management (MAM) from IMC Technologies with the powerful Octopus Newsroom Computer System (NRCS), broadcasters can now benefit from an end-to-end workflow that bridges editorial planning, media management, and delivery.

This integration was created with a simple goal in mind: make the work of journalists, producers, and editors more efficient, intuitive, and collaborative.

Key benefits for broadcasters

• Unified Workflow – Journalists, editors, and producers can access and edit video assets directly within Octopus while Incite MAM manages the entire lifecycle of media files behind the scenes.
• Faster Turnaround – Real-time access to media and metadata allows teams to react quickly, ensuring breaking news reaches audiences across all platforms without delay.
• Seamless Collaboration – Editorial and technical teams work together in a single environment, reducing duplication of effort and increasing transparency.
• Scalability & Flexibility – From local broadcasters to large national networks, the joint solution adapts to operations of all sizes.

Voices from the partnership

“Today’s newsrooms face the challenge of delivering stories instantly across TV, digital, and social platforms,” said Georges Nakhle, Managing Director of IMC Technologies. “By combining Incite’s advanced MAM with Octopus’ editorial strength, we’re enabling journalists to focus on storytelling while the technology runs seamlessly in the background.”

“Octopus is committed to providing flexible newsroom solutions that integrate with leading industry partners,” added Milan Varga, Product Manager at Octopus Newsroom. “This collaboration with IMC ensures our customers benefit from a seamless end-to-end production workflow.”

See it live at IBC 2025

The joint solution will be showcased at IBC 2025 in Amsterdam, where visitors will be able to experience firsthand how IMC and Octopus are redefining newsroom efficiency and collaboration.

If you’re attending IBC, we invite you to stop by and see how this partnership can make your newsroom more agile, more collaborative, and ready for the challenges of tomorrow. You’ll find Octopus at booth 6.C12 and we recommend to book a meeting beforehand here: https://www.octopus-news.com/ibc-2025/

About IMC Technologies

IMC Technologies is a Swiss-based company specializing in software development for the broadcast and sports markets. With its flagship product Incite MAM, IMC has helped broadcasters worldwide streamline workflows, improve collaboration, and deliver stories more effectively.

About Octopus Newsroom

Octopus Newsroom is a global leader in newsroom computer systems, trusted by broadcasters and media organizations of all sizes. With a strong focus on innovation and flexibility, Octopus provides story-centric tools that help journalists plan, create, and deliver content across television, digital, and social platforms. Its solutions integrate seamlessly with more than 100 industry partners, ensuring smooth workflows and future-proof operations. 

Meet us at IBC 2025 in Amsterdam (12–15 September 2025) and discover how IMC Technologies and Octopus Newsroom are shaping the future of news production.

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